Independent, 2021
“Moxy is a committed, full service experience, focused on challenging the concept of “comfort food.” Their space is inclusive to all---a safe haven for employees, guests, and owners. Authenticity as a human and creating genuine human connection supersedes all other priorities. We are looking to build a team of humans with passion, grit, and compassion.”

They asked for their branding to celebrate their Pennsylvania Dutch heritage. Distlefinks and roses, signs of good luck and hospitality found in Pennsylvanian Hex Signs, adorn the primary mark. The color palette is also inspired by typical folk art and Hex Signs found in rural Pennsylvania.

Branding / Collateral

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